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'another Part Of Me': Persuasion In Parts

By: Jeff Przybylski


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'A part of me really wants to buy your product.' What does 'a part of me' mean? When someone says, 'well, part of me wants this, but another part wants that', what is that person talking about? Well, one thing is, this is a way for us to talk about our experiences.

What you need to consider, however, is that the words we speak are things, actual, tangible things, as real as the computer keyboard I'm typing on and the papers on my desk.

People fractionalize themselves into subsections when they have to say or do something that might be hard for them or a little uncomfortable. If this part of them doesn't want your product or service, it's that entity that is making the decision and not them, taking the responsibility away from them.

I love to hear a person say they have a 'part'. I know that inside they have segmented themselves and I can seize control of one or many of these parts and persuade them with ease.

The minute I hear part, or any reference to another name, an alternate name, my unconscious, a deeper part of who I am, my psyche, my ego, id, any words that indicate a part, I'm thrilled because immediately in my mind, I'm thinking, that part and I are going to be really good friends.

One of the nice things about parts is, they are very outside of people's awareness. When they do surface, it's only a bit of a surface of that part you can extend it, elaborate upon it, and give it more power, power that the person never intended for it to have, and maneuver it to your advantage.

In order to protect yourself in the process of this and in life in general, me careful. not to split yourself into pieces.

A 'part' is a frame that lives within the individual who named it but we can also create a part in someone else. By naming and identifying a part, we bring it into being and give it power. Framing that part in the way we talk gives us control over it to a large extent.

Parts give us leverage. We can assign an objection to a part and then we can assign another part to overcome it. We can assign a part that overcomes an objection with a part that objects, and we can blend the parts, watering down the part that has the objection.

Once we create the parts, we can pit them against each other. There can be parts that are senior and junior, superior and inferior, parts that relate directly to God and parts that can resolve problems.

I have a part of me that really kicks butt in persuasion. I hope you will too soon if you don't already.

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Kenrick Cleveland teaches strategies to earn the business of wealthy clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion strategies.



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