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Ed Hardy Brings Vintage Tattoo Art to California-Flavored Fashion

By: Lance McGorman


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Inspired by the vintage tattoo artwork of the "godfather of the modern tattoo", Don Ed Hardy, Ed Hardy clothing has been gaining international momentum since its launch in 2002. Hardy's collaboration with French fashion-forward designer Christian Audigier has birthed an edgy, creative and colorful line that appeals to anyone who dares to try it.

Heidi Klum, Britney Spears, Mick Jagger, Madonna, Usher, Fergie, Vanessa Hudgens, Sylvester Stallone and Miley Cyrus- what do all these celebrities have in common? They all have big fans of Ed Hardy clothing, Ed Hardy hats and Ed Hardy watches. This proves the ever-growing international popularity of the Ed Hardy brand, a mission Don Ed Hardy had hoped to accomplish when he wanted to immortalize his art into fashion.

You can't open a magazine without seeing an Ed Hardy marking on somebody's shirt or hat, but it's no surprise to see this popularity, considering Ed Hardy has stores open everywhere from LA and Paris to Australia and even South Africa. Walk down the street and see Ed Hardy jackets, Ed Hardy sneakers, Ed Hardy hats. Go to the beach and see girls in Ed Hardy bikinis with Ed Hardy scarves carelessly tied around their waists. Even walk into a bar to find shotglasses, flasks and neon lights all embellished with the Ed Hardy logo.

Don Ed Hardy opened shop in the late 1960s and the rest became history. From his studies in Japan of the unique style of tattoo art combined with the urban French designs of fashion designer extraordinaire Christian Audiger, Ed Hardy clothing inspired a new generation of Asian art aesthetics and fashion-forward trendsetters around the world.

Constantly releasing new items, the Ed Hardy brand gains more notoriety with each succeeding product. The latest include the brand new fragrances for men and women, and a new collection of scarves. Ed Hardy perfumes and colognes are decorated with the traditional Ed Hardy tattoo art designs, but with a bold and attractive scent dominating either the male or female fragrance. As for the scarves, their versatility and audacious, colorful prints make them trendy and usable by both men and women.

Catch the fever, because Ed Hardy is coming for you- new designs, characters and products allow you to live an Ed Hardy lifestyle. Experience the international excitement for the brand that caught the eyes of fashionistas all over the world, a feat that could only be made by some of the most creative and trendiest designers dominating the fashion world today.

Quick tip: Free shipping is available on all of the Ed Hardy items mentioned at StyleRocket.com!

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