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Helpful Optimization Tips

By: Jennifer A. Gardner


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It can be hard to see the forest for the trees when pursuing a search engine optimization campaign. The following are useful tidbits I have found over the years that will help you achieve results.

1. PPC or SEO Marketing – Deciding whether to pursue PPC or SEO is a fairly simple problem. If you site is new, start with PPC. Run it until your seo efforts start to take effect. As you gain rankings, turn off the corresponding PPC ads.

2. Daily Fresh Content – If you want to make the search engines sit up and notice you, add a daily tip to your site. Use automated software to preload the tips.

3. Mellow November - The online holiday shopping season is huge for most sites. Being wicked, Google and Yahoo usually do a big ranking update in early November. Don't mess with your site during this period or you could regret it.

4. How Long Till Rankings – Depends on the phrases you are going for. In general, you can count on a year in Google and less for Yahoo and MSN with a new site. MSN always produces high rankings first.

5. Avoid Rash Actions – Most forms of internet marketing take time to play themselves out. Don’t act rashly and make changes every few days. You will never find success.

6. Finding Freelance Writers – if you are hunting for freelance writers, try using Elance or RentaCoder. Alternatively, you can try posting on the article directories that have forums.

7. Misunderstood Article Promotion - Generating links by publishing articles is very popular these days, but Google has clamped down. The duplicate content filter means you will generate far fewer "countable" links with your articles.

8. Black Hat Optimization – Black hat optimization refers to finding some trick to get rankings. Sounds good until the ranking process changes and you lose all your rankings. Be patient and go for long term, stable rankings.

9. SEO Shuffle - Every once in a while, your rankings on Google will just vanish for a day. Don't panic. Wait a couple days to see if they come back. They often do, which means Google was just doing something with its database.

10. Most Important Search Engines – The most important search engines are Google, Yahoo and MSN in that order. Why? The control the most searches on the web. Search engines like Alta Vista are irrelevant.

PPC is the lazy man’s solution, but search engine optimization is where the ultimate best return on investment will be found. Start with PPC for a new site, and gradually evolve into a pure seo marketer as you get rankings.

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Contact a search engine optimization specialist at MarketingTitan.com to learn more.
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