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How to Get Good Customer Service at Your Car Dealership

By: Jason Lancaster


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So you've just bought a new car, and are feeling dissatisfied with the customer service at the dealership. No matter what you do or who you talk to, you just can't seem to get the issue resolved. Now you're wondering, what do I do next?

Even if you left previously with a negative experience, your local dealer is still the best person to work with to resolve your complaint. Local dealerships are interested in creating loyal lifetime customers, and they know the best way to do that is by making you happy. A dealership can spend a fortune on advertising trying to attract customers, but statistics show that good customer service is by far the best way to keep them.

Make your dealer want to help you by showing them you're a good customer. Dealerships are a business just like any other, and they want to know that the benefits of helping you solve your problem outweigh the costs to them - especially if the costs are financial. The main benefit your dealer is looking for is your business again in the future. The best way to get your local dealer to cooperate with you is to show you're a good current customer who is likely to be a good customer again later.

A great way to prove you're a great customer is just to be nice and polite to employees at the dealership. No one wants to help the guy who's ranting rudely, but they'll gladly lend a hand to someone who asks nicely. Simple courtesy can get you a long way! Get on the employees' good side, and you'll be surprised how much easier it is to get quality service.

Working with the dealership's General Manager (GM) is another excellent way to get your problem resolved. GMs are professionals in keeping the customer happy, and can get almost anything done for you in the name of customer service. They have the power to get a senior executive on the phone and aware of your complaint at any time, and have the full backing of the manufacturer. Talking with the GM will get you far in resolving your problem - make sure you ask to speak with one!

In the rare case that speaking with the GM of your local dealer doesn't work, the next step is to call the manufacturer's customer service hotline (the number can be found in your owner's manual). You should try to contact the local regional office as well. While the local regional office will probably just refer you to the national hotline, you may be able to speak with a regional Toyota executive. Persistence is key.

In sum, your local dealer is the best place to start if you're trying to resolve a customer service complaint. Be courteous and polite always, and give people a reason to want to help you. Remember to speak with the general manager, and if that doesn't work, keep calling the manufacturer's national hotline and regional office. Persistence pays off when you're looking for great customer service!

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Author Jason Lancaster, an auto business veteran, created AccurateAutoAdvice.com. You'll find accurate tips for buying a car and auto advice.



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