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Seven Identifiers For The Cardiac Rehabilitation Target Market

By: Linda P. Morton


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If you are a health care professional wanting to determine the primary cardiac rehabilitation target market, then answer the following six questions.

Cardiac Rehabilitation Target Market 1 - Age And Gender

The age that most people have heart conditions is in mid-life. And men are more likely to develop a life-threatening heart condition than women are.

Cardiac Rehabilitation Target Market 2 - They Have Neglected Their Health.

Many men neglect their health throughout their lives unless a major health condition causes them to change. Many neglect getting regular health maintenance and exercising. They are also more inclined than women to be smokers and obese.

Cardiac Rehabilitation Target Market 3 - Work Habits

Today's mid-life men are often experiencing stalled careers after devoting their lives to their work. Most have been workaholics. They feel depressed and stressed when they realize that their hard work has not resulted in the success that they expected. This realization leaves them depressed and heightens their inclination to heart disease.

Cardiac Rehabilitation Target Market 4 - They Are Not Adjusting Well To Mid-Life Changes

Many of these men don't adjust to mid-life as well as women do. They are caught off guard by mid-life changes in their bodies and lives. Their fading physical and sexual strength makes them feel inadequate and adds stress to their lives, making them prime candidates for heart disease.

Although they are depressed, they often won't talk to anyone about their feelings. Instead they take on even more destructive habits. The combination of these habits and their depression, further increases their tendency for developing heart conditions.

Cardiac Rehabilitation Target Market 5 - How Connected Are They To Family?

Some of these men become motivated to change their behavior because they want to live to be with their family members. Even those who originally resist change can sometimes be persuaded by a loving family member to improve their health. Living for themselves may not motivate them to change, but love for family members sometimes does.

Cardiac Rehabilitation Target Market 6- Willingness To Change

After a heart condition manifests itself through a heart attack, hospital stay, or surgery, some men change their unhealthy ways. Others refuse to make the changes needed to fully recover. Those willing to change and adopt a healthier lifestyle comprise the best target market for cardiac rehabilitation. Those, who refuse to change, often die within five years.

For all these reasons, middle-aged men make up the primary cardiac rehabilitation target market. The ones, with the most promise of success in rehabilitation are the ones that develop a strong desire to live and are willing to learn and practice a healthier life style.

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Get more information about this cardiac rehabilitation target market, see Mid-life Men Target Market Profile and Profile of Baby Boomers by clicking on the links.



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