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Amy Nutt.'s Articles in Marketing

  • Cool Tools and Firefox Extensions for SEO Enthusiasts
    There are so many free tools and software programs for SEO enthusiasts that it almost becomes overwhelming and difficult to grasp the "right" tools to use in your SEO efforts. Everyone has their own personal preferences which makes this predicament even more perplexing.
  • Creative Ways to Attract More Visitors to Your Trade Show Exhibit
    When you own a business, it can be a great idea to set up a trade show booth at a convention as a way to showcase and sell your products. Trade show booths allow you to be able to gain new customers and make individuals aware of your business and what it has to offer. However, you have to do something memorable at the convention so that potential customers will think of you when they need what you have. You don't want to get lost amongst the other trade show booths because you have nothing unique that stands out. Just keep in mind that creative ideas sometimes consist of spending money, hence the saying, "it costs money to make money." But what you will find is that your creative ideas will garner you the attention that you need to make your booth successful.
  • How to Create a Trade Show Promotional Plan
    When operating trade show booths, it is very important to have a promotional plan in place. Without one, the promotional aspect of the business can be complete and utter chaos. That is certainly something you don't want. You want a plan where everything is organized because nothing works without some kind of order. That is why there are processes to virtually everything and trade shows are definitely not an exception. There is a process to setting up the booth and there needs to be one for promoting the booth as well, so a promotional plan must be put in place.
  • The Role of Crisis Communication in Public Relations
    It is important for an organization to have one or more spokespeople who are experienced and can stay calm when communicating during a crisis. Crisis communication is how people know what is going on and it is very important when it comes to public relations. This is why it is important to have an adequate number of spokespeople for your organization because sometimes it isn't sufficient enough to have just one person doing the talking. It looks better on the public relations side of things if you have more than one who are both on the same page and can effectively speak to the media and people on a face-to-face basis.

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