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Dan Mercurio's Articles

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  • Driving Green In Today’s Environment
    With skyrocketing gasoline prices being what they are, the hazards of global warming, and the public’s concern about foreign oil, more and more automakers are offering electric, hybrid, and alternative fuel vehicles While purchasing a green vehicle is a great start toward reducing the environmental impacts of driving
  • Leads, Leads, And More Leads
    Although the new car lead business has been around a long time, dealers are taking a new approach to driving quality prospects to their dealerships With dozens of dealers competing for the same customers in a saturated marketplace of new and used car sales, dealers know they need to get a leg up on the competition
  • Honda - Changing The Way They Market The Civic
    This is another article, in a series of articles, breaking down and critiquing, automotive manufacturers marketing brochures Point of sale (POS) materials account for millions of dollars a year in the automotive industry
  • Dissecting The 2008 Honda Accord Marketing Brochure
    Honda, like most other manufacturers, has placed a premium on their point of sale (POS) products The most widely circulated of these point of sale products is their individual model brochures
  • The Profitable Dealer
    In today’s competitive market, dealers are looking for every edge to increase the profit they make on each vehicle sold Trying to up sell and convince customers that all the extras are good for them allows a dealer to get that little extra that they deserve
  • Selling Strategy For Your Website
    In today’s world, everyone has a product that they feel others just can’t do without Whether it’s the next great tool for gardening or a new way of fixing your car, everyone has the right product for you
  • What You Should Know About Testing For Color Vision Deficiency
    "Is there a cure or treatment?" is one of the most frequently asked questions about color vision deficiency. When the answer comes back in the negative, anxiety about failing pre-employment testing for color vision deficiency and the effect this would have on career choice, naturally makes you want to know more about the testing procedures.
  • How Computer Aids Can Help You With Low Vision
    Computer aids come in many shapes and sizes. They range from decidedly low-tech devices to high-tech software programs which enable low vision sufferers to do the same computer tasks as normal-sighted people.
  • Optical Aids to Help You Cope with Low Vision
    Low vision aids come in all shapes and sizes and serve a multitude of different purposes. A one-size-fits-all approach just won't do when it

    comes to choosing these devices, especially when you consider that a very wide range of eye problems can cause low vision.
  • How Effective Vision Care can Protect Your Child's Eyesight
    Effective vision care to protect your child's eyesight should begin in the womb. It is common practice for women to take a 400mg supplement of folic acid daily during pregnancy to help avoid the risk of spina bifida in their infant.
  • Driving with Low Vision
    The question of driving with low vision has recently become a very contentious issue. Many people argue that, since the 9/11 Commission Report of 2004 mandated the Secretary of Homeland Security to "issue standards for drivers' licenses", a golden opportunity had presented itself for introducing uniformity and equity into licencing standards.
  • Vision Care Alert for Ultraviolet Radiation
    Ultraviolet rays from the sun can cause long-term damage to your eyes. Protect your eye-sight by wearing the correct sunglasses, and by eating an antioxidant-rich diet.
  • Your Child and Computer Vision Syndrome
    It's ironic, isn't it, that as a parent you know, without good vision, your child can be severely disadvantaged educationally, but the very thing you imagine will help them to learn can damage your child's eyes?
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