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Dan Mercurio's Articles in Automotive

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Driving Green In Today’s Environment With skyrocketing gasoline prices being what they are, the hazards of global warming, and the public’s concern about foreign oil, more and more automakers are offering electric, hybrid, and alternative fuel vehicles While purchasing a green vehicle is a great start toward reducing the environmental impacts of driving Leads, Leads, And More Leads Although the new car lead business has been around a long time, dealers are taking a new approach to driving quality prospects to their dealerships With dozens of dealers competing for the same customers in a saturated marketplace of new and used car sales, dealers know they need to get a leg up on the competition Honda - Changing The Way They Market The Civic This is another article, in a series of articles, breaking down and critiquing, automotive manufacturers marketing brochures Point of sale (POS) materials account for millions of dollars a year in the automotive industry Dissecting The 2008 Honda Accord Marketing Brochure Honda, like most other manufacturers, has placed a premium on their point of sale (POS) products The most widely circulated of these point of sale products is their individual model brochures The Profitable Dealer In today’s competitive market, dealers are looking for every edge to increase the profit they make on each vehicle sold Trying to up sell and convince customers that all the extras are good for them allows a dealer to get that little extra that they deserve

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